Content Marketing Strategy and Content Creation for B2B Agency, Beyond Growth
Source: Beyond Growth Website
ABOUT BEYOND GROWTH
Beyond Growth is a B2B agency and start-up that helps SaaS and B2B tech companies meet their specific growth challenges, specifically through services such as:
Growth Marketing
GTM Strategy
Demand Generation
Performance Marketing
Hubspot Optimization
THE CHALLENGE
Building on their success in services like Growth Marketing, GTM Strategy, and more, Beyond Growth saw an opportunity to take client results to an even higher level. Specifically, they set out to expand their services and add a Content Marketing offering.
As a result, Beyond Growth was on the lookout for an experienced B2B content specialist who could not only help with content marketing strategy but also execution (e.g., writing, social media content, SEO, etc.).
By taking on this task, my role was to help lay the foundation of Beyond Growth’s content engine, both for their clients and for Beyond Growth itself as a brand. Specifically, the challenge involved:
Strategic Support: To co-develop a structured and scalable content strategy that could be applied not only to Beyond Growth’s own brand, but also its clients.
Hands-One Executional Support: To create key pieces of diverse content, from long-form articles to short-form social media posts.
In other words, my role was to support Beyond Growth as both a strategic consultant and a hands-on content marketer.
To see what Beyond Growth has to say about my work, keep scrolling!
MY APPROACH
To deliver on these tasks, my approach involved a mix of strategic guidance and hands-on execution:
Running collaborative working sessions to define the content foundation and priorities.
Co-defining and documenting Beyond Growth’s broader content strategy.
Producing content assets (articles, social media posts), testing formats and messaging along the way.
Working remotely and holding meetings as needed to stay aligned and adjust output based on feedback.
THE DELIVERABLES
While efforts to build and launch Beyond Growth’s content engine are still ongoing, one-month’s worth (part-time) of deliverables include:
A content strategy framework tailored to Beyond Growth’s brand and growth goals.
Two long-form SEO articles built to attract and engage Beyond Growth’s audience.
Several LinkedIn carousel post options, including both copy and visuals, to drive brand awareness and engagement.
The Impact (and testimonials)
While work is still in progress, this collaboration with Beyond Growth has already established a strong and promising content foundation.
“Collaborating with Kyra was a real pleasure. Her communication style and eagerness to dive deep into new topics are excellent. What adds even more value is her ability to think strategically while also being hands-on with execution when needed. Altogether making her a valuable marketing partner.” –
— Jordy Oost, Beyond Growth Founder
